The presentation that Tim Brown did on TED about Creativity and Play talks about workers that should be able to think freely by creating an environment to do so. Tim Brown urges people to bring themselves back into their childhood so that they can experience more freedom throughout theur stressful days.
Tim Brown talks about how people should be more playful by thinking freely with playfulness and creativity. He also explains how imagination and playfulness decreases as we grow up, since when we grow up we develop that fear of judgment from other people resulting the lack of confidence to try out something that you think is fun, imaginative and creative. Even though you can be playful it should also be creative and most importantly useful for others and not just yourself.
He states that roleplaying is important in his company, what he does is naking the employers the customers in order to experience and test their own products so if there would be any flaws they would be able to fix it themselves.
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