Tony Fadell is a product designer, he said that it is his job to see everyday things. He tells us that as human beings, we get used to things very fast and this could be their chance or opportunity to change them into something better; our everyday things improved so that it could be better.
By using a sticker on a piece of apple as an example of us getting used to taking the sticker off of the fruit before we can eat it, he explains how the brain turns these everyday things into a habit which is called "habituation". An example of how this is a positive thing is when we learn to drive - we'll get used to the objects around the car when driving around the road, and how this could be a negative thing is when we get used to the problems around us, making us blind of their presence hence automatically preventing us from fixing them. To fight habituation, Tony gave us 3 tips: to look broader, to look closer and to think younger. This tips will help us improve our ability to finding little invisible problems around us to fix them.
Tony says something important, he said, "It's easy to solve a problem that almost everyone sees, but it's hard to solve a problem that almost no one sees." This is the main idea of their profession as a product designer or even anyone who are willing to see, if they are able to notice things that people don't see, they would become the most successful people on Earth. By using our creativity, we can design things to be much better than they were; things that only you, me or anyone can see that has a problem that most people don't even aware of, and this is the next step into the future and successfulness.
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